Techly: WORLD’S LARGEST GROWLER IS THE APPLE OF THE BEER WORLD
When it comes to filling gaps in the market that no one thought existed with premium, pricey products, Apple are the kings. DrinkTanks products
, launched on Kickstarter, are the Apple of the portable-beer-carrying-device world. DrinkTanks are basically huge, insulated, lidded jugs that keep beer cool and carbonated. You pour a beer straight from the tap into the jug, take it home, and when you crack it, it’s still as cool and carbonated as it was in the pub. Apples make expensive, premium computers and phones. DrinkTanks make premium, expensive jugs that carry beer – called a ‘growler’ in common beer-geek parlance.